{"id":42874,"date":"2025-09-10T07:08:33","date_gmt":"2025-09-10T07:08:33","guid":{"rendered":"http:\/\/flwnet.com\/index.php\/2025\/09\/10\/robloxs-growth-comes-with-growing-pains-between-creators-and-ad-sales\/"},"modified":"2025-09-10T07:08:33","modified_gmt":"2025-09-10T07:08:33","slug":"robloxs-growth-comes-with-growing-pains-between-creators-and-ad-sales","status":"publish","type":"post","link":"http:\/\/flwnet.com\/index.php\/2025\/09\/10\/robloxs-growth-comes-with-growing-pains-between-creators-and-ad-sales\/","title":{"rendered":"Roblox\u2019s growth comes with growing pains between creators and ad sales"},"content":{"rendered":"<p>This past weekend\u2019s Roblox Developers Conference highlighted the platform\u2019s rapid<strong> <\/strong>growth \u2014\u00a0but also the continued tension between the platform\u2019s creators and its ad sales team.<\/p>\n<p>On Sept. 5 and 6, roughly 2,000 Roblox creators and marketers traveled to San Jose for the platform\u2019s annual creator conference. This year\u2019s RDC came during a particularly busy period for Roblox, which is rapidly expanding its advertising business \u2014 <a href=\"https:\/\/corp.roblox.com\/newsroom\/2025\/04\/roblox-scales-video-ads-partners-with-google\">announcing a partnership<\/a> with Google to expand its programmatic ad business in April \u2014\u00a0while simultaneously facing a <a href=\"https:\/\/www.latimes.com\/business\/story\/2025-08-15\/roblox-faces-lawsuits-over-child-safety\">wave of lawsuits<\/a> claiming the platform is not properly protecting its underage users.<\/p>\n<p>Here\u2019s a rundown of the biggest announcements at this year\u2019s Roblox Developers Conference \u2014\u00a0and how they signal both successes and growing pains for the metaverse platform as it continues to scale.<\/p>\n<p><em>Continue reading this article on <a href=\"https:\/\/digiday.com\/media\/robloxs-growth-comes-with-growing-pains-between-creators-and-ad-sales\/?utm_campaign=digidaydis&amp;utm_medium=rss&amp;utm_source=general-rss\">digiday.com<\/a>. Sign up for <a href=\"https:\/\/digiday.com\/newsletters\/?utm_campaign=digidaydis&amp;utm_medium=rss&amp;utm_source=general-rss\">Digiday newsletters<\/a> to get the latest on media, marketing and the future of TV.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>This past weekend\u2019s Roblox Developers Conference highlighted the platform\u2019s rapid growth \u2014\u00a0but also the continued tension between the platform\u2019s creators and its ad sales team. On Sept. 5 and 6, roughly 2,000 Roblox creators and marketers traveled to San Jose for the platform\u2019s annual creator conference. This year\u2019s RDC came during a particularly busy period [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-42874","post","type-post","status-publish","format-standard","hentry","category-media-entertainment"],"_links":{"self":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/42874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/comments?post=42874"}],"version-history":[{"count":0,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/42874\/revisions"}],"wp:attachment":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/media?parent=42874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/categories?post=42874"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/tags?post=42874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}