AI platforms like OpenAI\u2019s ChatGPT and Anthropic\u2019s Claude account for a single-digit percentage of Forbes\u2019 monthly referral traffic. That\u2019s nowhere near enough traffic to offset the 40% year-over-year decline in search referral traffic Forbes has seen this year, but the AI platforms are providing something more valuable than simple pageviews.\u00a0<\/p>\n
Forbes is also able to access data related to the AI referral traffic \u2014 such as the prompts that led to a Forbes article being cited in an AI answer \u2014 and is using that information to create audience cohorts of the people coming to its site from AI platforms.<\/p>\n
\u201cSemrush and Similarweb have introduced pretty good tools that give you information like, what are the prompts that are leading to your content, how much traffic are you getting from them,\u201d said Forbes chief innovation officer Nina Gould on stage at the Digiday Publishing Summit Europe in Lisbon, Portugal, on Oct. 29. She noted that this data isn\u2019t available from all AI platforms, specifically citing Google\u2019s AI Mode as a black box because the referral data from Google\u2019s ChatGPT-style search experience is indistinguishable from traditional search referral data.<\/p>\n
Continue reading this article on digiday.com<\/a>. Sign up for Digiday newsletters<\/a> to get the latest on media, marketing and the future of TV.<\/em><\/p>","protected":false},"excerpt":{"rendered":" AI platforms like OpenAI\u2019s ChatGPT and Anthropic\u2019s Claude account for a single-digit percentage of Forbes\u2019 monthly referral traffic. That\u2019s nowhere near enough traffic to offset the 40% year-over-year decline in search referral traffic Forbes has seen this year, but the AI platforms are providing something more valuable than simple pageviews.\u00a0 Forbes is also able to […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-47025","post","type-post","status-publish","format-standard","hentry","category-media-entertainment"],"_links":{"self":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/47025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/comments?post=47025"}],"version-history":[{"count":0,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/47025\/revisions"}],"wp:attachment":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/media?parent=47025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/categories?post=47025"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/tags?post=47025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}