With referral traffic under pressure, The Arena Group has shifted focus to keeping people on its sites longer so it can turn those moments of attention into meaningful revenue.<\/p>\n
The company is testing AI-powered content recommendation models to keep readers moving through its network of sites \u2014\u00a0including Parade, The Street and Men\u2019s Journal \u2014\u00a0to bump up revenue per session \u2014 its core performance metric.<\/p>\n
By moving the average number of pages a visitor reads from 1.1 to 2 \u2014 the goal it has set for the end of 2026 \u2014 the publisher expects to add seven figures to its bottom line, according to Stephanie Mazzamaro, head of programmatic, addressability, and operations at The Arena Group, who didn\u2019t provide exact figures. Early results show the tools have boosted dwell time to 1.2 pages <\/strong>per visitor\u00a0equated to several million dollars, per Mazzamaro.\u00a0<\/p>\n Continue reading this article on digiday.com<\/a>. Sign up for Digiday newsletters<\/a> to get the latest on media, marketing and the future of TV.<\/em><\/p>","protected":false},"excerpt":{"rendered":" With referral traffic under pressure, The Arena Group has shifted focus to keeping people on its sites longer so it can turn those moments of attention into meaningful revenue. The company is testing AI-powered content recommendation models to keep readers moving through its network of sites \u2014\u00a0including Parade, The Street and Men\u2019s Journal \u2014\u00a0to bump […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-50219","post","type-post","status-publish","format-standard","hentry","category-media-entertainment"],"_links":{"self":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/50219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/comments?post=50219"}],"version-history":[{"count":0,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/50219\/revisions"}],"wp:attachment":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/media?parent=50219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/categories?post=50219"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/tags?post=50219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}