{"id":5113,"date":"2024-03-19T17:50:10","date_gmt":"2024-03-19T17:50:10","guid":{"rendered":"https:\/\/flwnet.com\/index.php\/2024\/03\/19\/forecast-linear-ad-market-collapsing\/"},"modified":"2024-03-19T17:50:10","modified_gmt":"2024-03-19T17:50:10","slug":"forecast-linear-ad-market-collapsing","status":"publish","type":"post","link":"http:\/\/flwnet.com\/index.php\/2024\/03\/19\/forecast-linear-ad-market-collapsing\/","title":{"rendered":"Forecast: Linear ad market collapsing"},"content":{"rendered":"<p>MoffettNathanson predicts 2024 will be the year linear TV advertising model fails. \u201cWe had initial concerns about the early promises of a second-half 2023 recovery [\u2026] In all honesty, despite these concerns throughout the years, linear TV has ended up even worse than we expected,\u201d writes Michael Nathanson. Nathanson has lowered his forecasts and he [\u2026]<\/p>","protected":false},"excerpt":{"rendered":"<p>MoffettNathanson predicts 2024 will be the year linear TV advertising model fails. \u201cWe had initial concerns about the early promises of a second-half 2023 recovery [\u2026] In all honesty, despite these concerns throughout the years, linear TV has ended up even worse than we expected,\u201d writes Michael Nathanson. Nathanson has lowered his forecasts and he [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-5113","post","type-post","status-publish","format-standard","hentry","category-media-entertainment"],"_links":{"self":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/5113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/comments?post=5113"}],"version-history":[{"count":0,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/5113\/revisions"}],"wp:attachment":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/media?parent=5113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/categories?post=5113"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/tags?post=5113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}