Every industry struggles to scale, and the creator economy is no different. The market has exploded in the last decade, but without the traditional guardrails, metrics and accountability you\u2019d come to expect from a multi-billion-dollar industry.\u00a0<\/p>\n
With the creator economy set to grow by 18% in 2026 per IAB\u2019s November 2025 report<\/a>, brands like TheRealReal and Shark Ninja are turning to predictive models and datasets to guide their strategies.\u00a0<\/p>\n Online luxury clothing consignment platform TheRealReal signed creator advertising agency Fohr\u2019s predictive tech for its 2025 holiday campaign. Fohr\u2019s extensive models suggested two different content creators as tentpoles for the activation: actor Gwenyth Paltrow, who targeted a more millennial audience, and socialite and content creator Becca Bloom, for Gen Z users. The predictive tech gave them results (2.5x increase in views per dollar plus a 440 percent lift in views) \u2014\u00a0and ultimately helped build a \u201cmore transparent relationship with creators,\u201d said TheRealReal\u2019s head of integrated brand marketing & experience Caroline Gardner \u2014\u00a0 who didn\u2019t reveal exact growth figures.<\/p>\n Continue reading this article on digiday.com<\/a>. Sign up for Digiday newsletters<\/a> to get the latest on media, marketing and the future of TV.<\/em><\/p>","protected":false},"excerpt":{"rendered":" Every industry struggles to scale, and the creator economy is no different. The market has exploded in the last decade, but without the traditional guardrails, metrics and accountability you\u2019d come to expect from a multi-billion-dollar industry.\u00a0 With the creator economy set to grow by 18% in 2026 per IAB\u2019s November 2025 report, brands like TheRealReal […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-52680","post","type-post","status-publish","format-standard","hentry","category-media-entertainment"],"_links":{"self":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/52680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/comments?post=52680"}],"version-history":[{"count":0,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/52680\/revisions"}],"wp:attachment":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/media?parent=52680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/categories?post=52680"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/tags?post=52680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}