{"id":55684,"date":"2026-03-04T13:09:49","date_gmt":"2026-03-04T13:09:49","guid":{"rendered":"http:\/\/flwnet.com\/index.php\/2026\/03\/04\/how-creator-talent-agencies-are-evolving-into-multi-platform-operators\/"},"modified":"2026-03-04T13:09:49","modified_gmt":"2026-03-04T13:09:49","slug":"how-creator-talent-agencies-are-evolving-into-multi-platform-operators","status":"publish","type":"post","link":"http:\/\/flwnet.com\/index.php\/2026\/03\/04\/how-creator-talent-agencies-are-evolving-into-multi-platform-operators\/","title":{"rendered":"How creator talent agencies are evolving into multi-platform operators"},"content":{"rendered":"<p>The legacy agency model, long <a href=\"https:\/\/digiday.com\/marketing\/future-of-marketing-briefing-bold-call-the-legacy-influencer-agency-doesnt-fit-the-new-market\/\">overdue for a reckoning,<\/a> is finally being rebuilt from the ground up \u2014<strong>\u00a0<\/strong>with creators at the center.<\/p>\n<p>The old agency model \u2014\u00a0brokering deals, manually sourcing talent and running slow, service-heavy operations that treated creators like traditional talent \u2014 came of age in a fragmented market. But that model is giving way to something faster, more scalable, and built around how creators actually operate today.<\/p>\n<p>Take Shorthand Studios, an agency based in Los Angeles, which has worked with health content creator <a href=\"https:\/\/www.youtube.com\/@nicknorwitzMDPhD\/videos\">Nick Norwitz<\/a> on his branding and testing strategies across YouTube and Substack for a year. He told Digiday that within the last year, the views on his YouTube channel have grown 442% and his subscribers have grown by over 650,000, while his Substack (written content, without video) has grown by almost 800%.<\/p>\n<p><em>Continue reading this article on <a href=\"https:\/\/digiday.com\/media\/how-creator-talent-agencies-are-evolving-into-multiplatform-operators\/?utm_campaign=digidaydis&amp;utm_medium=rss&amp;utm_source=general-rss\">digiday.com<\/a>. Sign up for <a href=\"https:\/\/digiday.com\/newsletters\/?utm_campaign=digidaydis&amp;utm_medium=rss&amp;utm_source=general-rss\">Digiday newsletters<\/a> to get the latest on media, marketing and the future of TV.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>The legacy agency model, long overdue for a reckoning, is finally being rebuilt from the ground up \u2014\u00a0with creators at the center. The old agency model \u2014\u00a0brokering deals, manually sourcing talent and running slow, service-heavy operations that treated creators like traditional talent \u2014 came of age in a fragmented market. But that model is giving [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-55684","post","type-post","status-publish","format-standard","hentry","category-media-entertainment"],"_links":{"self":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/55684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/comments?post=55684"}],"version-history":[{"count":0,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/55684\/revisions"}],"wp:attachment":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/media?parent=55684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/categories?post=55684"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/tags?post=55684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}