Staff for the rich and famous are influencerizing their day-to-day lives, giving followers access to luxury while creating financial safety nets for themselves<\/p>\n
Victoria Hiegel, personal assistant to a celebrity client she cannot name because of a nondisclosure agreement, spent 13 February ferrying Valentine\u2019s Day cookies across Manhattan. Her boss \u201cdoesn\u2019t love chocolate,\u201d so Hiegel had to hunt for a bakery that could swap the batch\u2019s chocolate chunks for sour hearts. She posted<\/a> part of her search to TikTok, where she received thousands of views from people keen to watch her cater to the whims of the rich and famous.<\/p>\n Hiegel, 26, is a microcelebrity in her own right. Wearing her blond hair in carefully styled waves and speaking with a practised ease, she has obvious star appeal. But it is her career that fascinates her 1m followers.<\/p>\n