The Economist has begun offering a lower-priced subscription tier for its audio and video journalism, called Economist Play, as part of a broader effort to pull in younger and more diverse audiences.<\/p>\n
For about $15 a month \u2013 roughly $10 less than an all-access premium subscription \u2013 Economist Play bundles the publisher\u2019s long-form Insider video shows, paywalled podcasts, daily audio briefings, short-form videos, subscriber-only newsletters and games into a standalone product aimed at people who are more likely to listen and watch than read its articles.\u00a0<\/p>\n
The new tier, which rolls out today, is the latest step in The Economist\u2019s strategy to use audio and video as a gateway for younger, more gender-balanced audiences and to deepen engagement with existing subscribers, according to Nada Arnot, The Economist\u2019s evp of marketing. \u201cOur ongoing effort is to expand our audience base into a more gender balanced audience that does skew younger,\u201d she said. \u201cAudio and video journalism is increasingly more important for us.\u201d<\/p>\n
Continue reading this article on digiday.com<\/a>. Sign up for Digiday newsletters<\/a> to get the latest on media, marketing and the future of TV.<\/em><\/p>","protected":false},"excerpt":{"rendered":" The Economist has begun offering a lower-priced subscription tier for its audio and video journalism, called Economist Play, as part of a broader effort to pull in younger and more diverse audiences. For about $15 a month \u2013 roughly $10 less than an all-access premium subscription \u2013 Economist Play bundles the publisher\u2019s long-form Insider video […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-65638","post","type-post","status-publish","format-standard","hentry","category-media-entertainment"],"_links":{"self":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/65638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/comments?post=65638"}],"version-history":[{"count":0,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/65638\/revisions"}],"wp:attachment":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/media?parent=65638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/categories?post=65638"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/tags?post=65638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}