{"id":65640,"date":"2026-07-02T16:10:22","date_gmt":"2026-07-02T16:10:22","guid":{"rendered":"http:\/\/flwnet.com\/index.php\/2026\/07\/02\/streaming-is-the-next-frontier-for-walmarts-krogers-ads-businesses\/"},"modified":"2026-07-02T16:10:22","modified_gmt":"2026-07-02T16:10:22","slug":"streaming-is-the-next-frontier-for-walmarts-krogers-ads-businesses","status":"publish","type":"post","link":"http:\/\/flwnet.com\/index.php\/2026\/07\/02\/streaming-is-the-next-frontier-for-walmarts-krogers-ads-businesses\/","title":{"rendered":"Streaming is the next frontier for Walmart\u2019s, Kroger\u2019s ads businesses"},"content":{"rendered":"<p><em>This story was first published by Digiday sibling <a href=\"https:\/\/www.modernretail.co\/\">ModernRetail<\/a><\/em><\/p>\n<p>Streaming is becoming an important part of many retail media networks\u2019 growth strategies, as retailers believe that shopper data can help advertisers prove their TV ads lead to sales.<\/p>\n<p>On Tuesday, Walmart said it has agreed to acquire Vibe.co, a self-service connected TV advertising platform for small and mid-sized businesses and mid-market brands. The deal surpassed $1 billion,\u00a0<a href=\"https:\/\/digiday.com\/future-of-tv\/walmart-buys-the-google-ads-of-streaming-vibe-in-a-deal-tipped-at-a-1-billion-plus-valuation\/\">sources told Digiday<\/a>, and is expected to close by the end of this fiscal year.<\/p>\n<p><em>Continue reading this article on <a href=\"https:\/\/digiday.com\/media\/streaming-is-the-next-frontier-for-walmarts-krogers-ads-businesses\/?utm_campaign=digidaydis&amp;utm_medium=rss&amp;utm_source=general-rss\">digiday.com<\/a>. Sign up for <a href=\"https:\/\/digiday.com\/newsletters\/?utm_campaign=digidaydis&amp;utm_medium=rss&amp;utm_source=general-rss\">Digiday newsletters<\/a> to get the latest on media, marketing and the future of TV.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>This story was first published by Digiday sibling ModernRetail Streaming is becoming an important part of many retail media networks\u2019 growth strategies, as retailers believe that shopper data can help advertisers prove their TV ads lead to sales. On Tuesday, Walmart said it has agreed to acquire Vibe.co, a self-service connected TV advertising platform for [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-65640","post","type-post","status-publish","format-standard","hentry","category-media-entertainment"],"_links":{"self":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/65640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/comments?post=65640"}],"version-history":[{"count":0,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/65640\/revisions"}],"wp:attachment":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/media?parent=65640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/categories?post=65640"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/tags?post=65640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}