{"id":6651,"date":"2024-04-05T06:02:55","date_gmt":"2024-04-05T06:02:55","guid":{"rendered":"https:\/\/flwnet.com\/index.php\/2024\/04\/05\/how-semafors-rachel-oppenheim-is-prioritizing-predictability-in-the-ad-business\/"},"modified":"2024-04-05T06:02:55","modified_gmt":"2024-04-05T06:02:55","slug":"how-semafors-rachel-oppenheim-is-prioritizing-predictability-in-the-ad-business","status":"publish","type":"post","link":"http:\/\/flwnet.com\/index.php\/2024\/04\/05\/how-semafors-rachel-oppenheim-is-prioritizing-predictability-in-the-ad-business\/","title":{"rendered":"How Semafor\u2019s Rachel Oppenheim is prioritizing predictability in the ad business"},"content":{"rendered":"<p>By the end of 2023, Semafor\u2019s first full calendar year, the company\u2019s co-founder and CEO Justin Smith told Digiday that it achieved <a href=\"https:\/\/digiday.com\/podcasts\/justin-smith-explains-how-semafor-achieved-profitable-months-in-its-first-full-year\/\">two profitable months<\/a> \u2014\u00a0a feat for a media start-up that debuted October 2022 during the beginning of a backslide in the ad market.\u00a0<\/p>\n<p>A quarter later, Semafor\u2019s CRO Rachel Oppenheim took to the stage at the Digiday Publishing Summit in Vail, Colo. last week to discuss how her sales team was able to add 30 advertising clients to the roster in year one, including Microsoft \u2014 adding to the company\u2019s 10 launch advertisers, like Genesis and Verizon \u2014 in order to achieve months of profitability.\u00a0Oppenheim did not speak on their financial terms.<\/p>\n<p>Oppenheim said the goal she instilled in her team was to \u201cmaintain a lot of control and momentum in our sales and go-to-market process, versus \u2026 being bogged down in the RFP swirl.\u201d And then within those client pitches, she said her team has been focusing on selling its leadership demographic (20% of Semafor\u2019s audience is a C-suite exec) and core products (events and newsletters), as well as tying its major tentpole moments to the known global leadership calendar.\u00a0<\/p>\n<p><em>Continue reading this article on <a href=\"https:\/\/digiday.com\/media\/how-semafors-rachel-oppenheim-is-prioritizing-predictability-in-the-ad-business\/?utm_campaign=digidaydis&amp;utm_medium=rss&amp;utm_source=general-rss\">digiday.com<\/a>. Sign up for <a href=\"https:\/\/digiday.com\/newsletters\/?utm_campaign=digidaydis&amp;utm_medium=rss&amp;utm_source=general-rss\">Digiday newsletters<\/a> to get the latest on media, marketing and the future of TV.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>By the end of 2023, Semafor\u2019s first full calendar year, the company\u2019s co-founder and CEO Justin Smith told Digiday that it achieved two profitable months \u2014\u00a0a feat for a media start-up that debuted October 2022 during the beginning of a backslide in the ad market.\u00a0 A quarter later, Semafor\u2019s CRO Rachel Oppenheim took to the [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-6651","post","type-post","status-publish","format-standard","hentry","category-media-entertainment"],"_links":{"self":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/6651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/comments?post=6651"}],"version-history":[{"count":0,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/6651\/revisions"}],"wp:attachment":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/media?parent=6651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/categories?post=6651"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/tags?post=6651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}