{"id":68843,"date":"2026-08-05T08:10:06","date_gmt":"2026-08-05T08:10:06","guid":{"rendered":"http:\/\/flwnet.com\/index.php\/2026\/08\/05\/people-inc-ceo-were-not-turning-off-google-crawlers-yet-3\/"},"modified":"2026-08-05T08:10:06","modified_gmt":"2026-08-05T08:10:06","slug":"people-inc-ceo-were-not-turning-off-google-crawlers-yet-3","status":"publish","type":"post","link":"http:\/\/flwnet.com\/index.php\/2026\/08\/05\/people-inc-ceo-were-not-turning-off-google-crawlers-yet-3\/","title":{"rendered":"People Inc. CEO: We\u2019re not turning off Google crawlers yet"},"content":{"rendered":"

People Inc.\u2019s CEO Neil Vogel said the company won\u2019t block Google\u2019s crawlers \u2014\u00a0not because execs don\u2019t want to, but because they don\u2019t want to lose out on any potential referral traffic.<\/p>\n

In a company earnings call on Tuesday, Vogel voiced a dilemma shared by many in the publishing industry, who want to block Google\u2019s AI crawler to have control over their content but fear it would jeopardize the Google search referrals they still depend on. Most publishers are still too dependent on Google referral traffic for their audience, content discovery and revenue to risk cutting off its crawlers.<\/p>\n

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\u201cIf we were to turn off AI, we would turn off search. And as [Tim Quinn, CFO at People Inc.] said, we are nearly on the other side of search being a material driver of value for us. But we\u2019re not there yet. So, we\u2019re clearly not turning this off now. But it is a tool that we can use, and it is something we will constantly be looking at,\u201d Vogel said.<\/p>\n

Continue reading this article on digiday.com<\/a>. Sign up for Digiday newsletters<\/a> to get the latest on media, marketing and the future of TV.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

People Inc.\u2019s CEO Neil Vogel said the company won\u2019t block Google\u2019s crawlers \u2014\u00a0not because execs don\u2019t want to, but because they don\u2019t want to lose out on any potential referral traffic. In a company earnings call on Tuesday, Vogel voiced a dilemma shared by many in the publishing industry, who want to block Google\u2019s AI […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-68843","post","type-post","status-publish","format-standard","hentry","category-media-entertainment"],"_links":{"self":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/68843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/comments?post=68843"}],"version-history":[{"count":0,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/68843\/revisions"}],"wp:attachment":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/media?parent=68843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/categories?post=68843"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/tags?post=68843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}