{"id":68895,"date":"2026-08-06T14:09:52","date_gmt":"2026-08-06T14:09:52","guid":{"rendered":"https:\/\/flwnet.com\/index.php\/2026\/08\/06\/media-briefing-the-case-for-and-against-markdown-for-ai-bots\/"},"modified":"2026-08-06T14:09:52","modified_gmt":"2026-08-06T14:09:52","slug":"media-briefing-the-case-for-and-against-markdown-for-ai-bots","status":"publish","type":"post","link":"http:\/\/flwnet.com\/index.php\/2026\/08\/06\/media-briefing-the-case-for-and-against-markdown-for-ai-bots\/","title":{"rendered":"Media Briefing: The case for and against markdown for AI bots"},"content":{"rendered":"<p>This week\u2019s Media Briefing unpacks the rise of markdown as an AI optimization strategy for publishers, and why not everyone is convinced it\u2019s necessary.<\/p>\n<p>The markdown debate<\/p>\n<p>Business Insider names CEO, how three publishers are deploying AI, and more.<\/p>\n<h2 class=\"wp-block-heading\">The markdown debate<\/h2>\n<p>For years, publishing meant optimizing for Google. That\u2019s shifting to optimizing for AI. Some publishers \u2014 such as Time \u2014 think the fix is as simple as markdown pages.<\/p>\n<p><em>This is a member-exclusive article from Digiday. <a href=\"https:\/\/digiday.com\/media\/media-briefing-the-case-for-and-against-markdown-for-ai-bots\/?utm_campaign=digidaydis&amp;utm_medium=rss&amp;utm_source=general-rss\">Continue reading it on digiday.com<\/a> and subscribe to continue reading content like this.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>This week\u2019s Media Briefing unpacks the rise of markdown as an AI optimization strategy for publishers, and why not everyone is convinced it\u2019s necessary. The markdown debate Business Insider names CEO, how three publishers are deploying AI, and more. The markdown debate For years, publishing meant optimizing for Google. That\u2019s shifting to optimizing for AI. [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-68895","post","type-post","status-publish","format-standard","hentry","category-media-entertainment"],"_links":{"self":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/68895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/comments?post=68895"}],"version-history":[{"count":0,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/68895\/revisions"}],"wp:attachment":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/media?parent=68895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/categories?post=68895"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/tags?post=68895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}