{"id":68896,"date":"2026-08-06T14:09:53","date_gmt":"2026-08-06T14:09:53","guid":{"rendered":"https:\/\/flwnet.com\/index.php\/2026\/08\/06\/why-brands-like-gap-inc-and-staples-are-inviting-their-employees-to-be-creators\/"},"modified":"2026-08-06T14:09:53","modified_gmt":"2026-08-06T14:09:53","slug":"why-brands-like-gap-inc-and-staples-are-inviting-their-employees-to-be-creators","status":"publish","type":"post","link":"http:\/\/flwnet.com\/index.php\/2026\/08\/06\/why-brands-like-gap-inc-and-staples-are-inviting-their-employees-to-be-creators\/","title":{"rendered":"Why brands like Gap Inc. and Staples are inviting their employees to be creators"},"content":{"rendered":"<p>Employee creator networks are the new creator networks.\u00a0<\/p>\n<p>Last week, Gap Inc. announced it was opening up its creator program to its employees across Old Navy, Gap, Athleta, and Banana Republic, giving them a chance to earn commission by sharing personalized affiliate links on social media. It\u2019s less of an officially sanctioned employee creator program like Starbucks\u2019 Green Apron Creators and more just an extension of Gaps\u2019 existing program. It\u2019s a sign of how quickly these programs are gathering pace.<\/p>\n<p>\u201cThe attitude has completely flipped,\u201d said Keith Bendes, chief strategy officer at influencer marketing agency Linqia.\u00a0<\/p>\n<p><em>Continue reading this article on <a href=\"https:\/\/digiday.com\/media\/why-brands-like-gap-inc-and-staples-are-inviting-their-employees-to-be-creators\/?utm_campaign=digidaydis&amp;utm_medium=rss&amp;utm_source=general-rss\">digiday.com<\/a>. Sign up for <a href=\"https:\/\/digiday.com\/newsletters\/?utm_campaign=digidaydis&amp;utm_medium=rss&amp;utm_source=general-rss\">Digiday newsletters<\/a> to get the latest on media, marketing and the future of TV.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Employee creator networks are the new creator networks.\u00a0 Last week, Gap Inc. announced it was opening up its creator program to its employees across Old Navy, Gap, Athleta, and Banana Republic, giving them a chance to earn commission by sharing personalized affiliate links on social media. It\u2019s less of an officially sanctioned employee creator program [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-68896","post","type-post","status-publish","format-standard","hentry","category-media-entertainment"],"_links":{"self":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/68896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/comments?post=68896"}],"version-history":[{"count":0,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/68896\/revisions"}],"wp:attachment":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/media?parent=68896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/categories?post=68896"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/tags?post=68896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}