Time is selling ads to AI agents. Perplexity refuses to let them work.<\/p>\n
Less than two weeks after Digiday reported that Time had started serving ads<\/a> inside the markdown versions of its webpages, aimed at AI agents rather than human readers, Perplexity confirmed that it blocked those ads from influencing its own search index.<\/p>\n In an emailed statement to Digiday, Perplexity\u2019s chief communications officer Jesse Dwyer said the company works \u201ccontinuously\u201d to protect users from deceptive practices, sponsored or not, and warned that publishers who deploy \u201cdeceptive advertising like markdown ads\u201d risk a reputational downgrade in Perplexity\u2019s proprietary search index, including a hit to their trust score.<\/p>\n Continue reading this article on digiday.com<\/a>. Sign up for Digiday newsletters<\/a> to get the latest on media, marketing and the future of TV.<\/em><\/p>","protected":false},"excerpt":{"rendered":" Time is selling ads to AI agents. Perplexity refuses to let them work. Less than two weeks after Digiday reported that Time had started serving ads inside the markdown versions of its webpages, aimed at AI agents rather than human readers, Perplexity confirmed that it blocked those ads from influencing its own search index. In […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-69028","post","type-post","status-publish","format-standard","hentry","category-media-entertainment"],"_links":{"self":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/69028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/comments?post=69028"}],"version-history":[{"count":0,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/69028\/revisions"}],"wp:attachment":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/media?parent=69028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/categories?post=69028"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/tags?post=69028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}