It wasn\u2019t that long ago that a brand announcing a creator had taken up an internal role would\u2019ve triggered an eye roll. Gemma Collins called herself creative director at Canva. Dhar Mann as the NFL\u2019s chief kindness officer. Olivia Nell became \u201cout of office\u201d director at ASOS. Those examples were all recent, but something is shifting rapidly in the space. <\/p>\n
But as CMOs and now CEOs start taking creators seriously and the creator budget expands, that\u2019s shifting, along with creators\u2019 ability to join the C-Suite in more meaningful ways.<\/p>\n
In the spring, <\/strong>creator and comedian Jack Shane was made chief creative officer of German candy company Katjes, to help grow it in the U.S. Similarly, soft drink brand Cool Sips named reality TV star and creator\u00a0Whitney Leavitt as its chief creative and brand officer. Cherub, an investment platform connecting creators with startups, named entrepreneur Nadya Okamoto as its chief creator officer earlier this summer, to help source deals.<\/p>\n Continue reading this article on digiday.com<\/a>. Sign up for Digiday newsletters<\/a> to get the latest on media, marketing and the future of TV.<\/em><\/p>","protected":false},"excerpt":{"rendered":" It wasn\u2019t that long ago that a brand announcing a creator had taken up an internal role would\u2019ve triggered an eye roll. Gemma Collins called herself creative director at Canva. Dhar Mann as the NFL\u2019s chief kindness officer. Olivia Nell became \u201cout of office\u201d director at ASOS. Those examples were all recent, but something is […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-70030","post","type-post","status-publish","format-standard","hentry","category-media-entertainment"],"_links":{"self":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/70030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/comments?post=70030"}],"version-history":[{"count":0,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/70030\/revisions"}],"wp:attachment":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/media?parent=70030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/categories?post=70030"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/tags?post=70030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}