Forget AI-generated creators. There\u2019s an army of people making content based solely on briefs. These \u201cghost creators,\u201d or creators-as-a-service, are suddenly under the spotlight, but some marketers have actually been using them for years.\u00a0<\/p>\n
A September 2 Semafor<\/em> article<\/a> detailed how ghost creators are being used to rack up hundreds of thousands of views on YouTube channels dedicated to politics by hiring actors to read repetitive scripts (seemingly generated with LLMs) about political figures. The article stated that Virelox, a content company reportedly co-founded by a man named Chris Chan, offered services to companies to help them go viral by spinning up creator accounts.\u00a0<\/p>\n According to alleged posts from Chan, as of last August, the company released \u201c2,500 organic videos every week for businesses, achieving billions of views every month.\u201d Virelox reportedly had more than 106 YouTube accounts by April of this year.\u00a0<\/p>\n Continue reading this article on digiday.com<\/a>. Sign up for Digiday newsletters<\/a> to get the latest on media, marketing and the future of TV.<\/em><\/p>","protected":false},"excerpt":{"rendered":" Forget AI-generated creators. There\u2019s an army of people making content based solely on briefs. These \u201cghost creators,\u201d or creators-as-a-service, are suddenly under the spotlight, but some marketers have actually been using them for years.\u00a0 A September 2 Semafor article detailed how ghost creators are being used to rack up hundreds of thousands of views on […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-71503","post","type-post","status-publish","format-standard","hentry","category-media-entertainment"],"_links":{"self":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/71503","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/comments?post=71503"}],"version-history":[{"count":0,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/71503\/revisions"}],"wp:attachment":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/media?parent=71503"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/categories?post=71503"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/tags?post=71503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}