{"id":7794,"date":"2024-04-15T12:57:51","date_gmt":"2024-04-15T12:57:51","guid":{"rendered":"http:\/\/flwnet.com\/index.php\/2024\/04\/15\/ai-briefing-cloud-giants-ai-ambitions-create-new-partnerships-and-new-competitive-concerns\/"},"modified":"2024-04-15T12:57:51","modified_gmt":"2024-04-15T12:57:51","slug":"ai-briefing-cloud-giants-ai-ambitions-create-new-partnerships-and-new-competitive-concerns","status":"publish","type":"post","link":"http:\/\/flwnet.com\/index.php\/2024\/04\/15\/ai-briefing-cloud-giants-ai-ambitions-create-new-partnerships-and-new-competitive-concerns\/","title":{"rendered":"AI Briefing: Cloud giants\u2019 AI ambitions create new partnerships \u2014 and new competitive concerns"},"content":{"rendered":"<p>It\u2019s spring, and the cloud giants are raining heavily on the gardens of AI.<\/p>\n<p>Last week, Google\u2019s annual Cloud Next event was <a href=\"https:\/\/digiday.com\/media\/heres-what-we-heard-about-ai-on-day-one-of-google-cloud-next\/\">replete with AI-related updates<\/a> ranging from content creation and personalization to new features for enterprise adoption. However, the tech giant also announced new partnerships for its ecosystem with startups like Lytics and Pantheon, which will help marketers use generative AI to create personalized campaigns without third-party cookies. Google Cloud also announced a new partnership with Circana, which will help with data assets for media buying through Google\u2019s BigQuery platform.<\/p>\n<p>Google touted expanded partnerships with agency holding companies including Stagwell and WPP. With Stagwell, Google Cloud will power a new data clean room from Stagwell Marketing Cloud. Google Cloud will also power WPP\u2019s generative AI platform via the newly announced AI model Gemini 1.5 Pro. However, overall, Google\u2019s keynote wasn\u2019t all that focusing on advertising.<\/p>\n<p><em>Continue reading this article on <a href=\"https:\/\/digiday.com\/media\/ai-briefing-cloud-giants-ai-ambitions-create-new-partnerships-and-new-competitive-concerns\/?utm_campaign=digidaydis&amp;utm_medium=rss&amp;utm_source=general-rss\">digiday.com<\/a>. Sign up for <a href=\"https:\/\/digiday.com\/newsletters\/?utm_campaign=digidaydis&amp;utm_medium=rss&amp;utm_source=general-rss\">Digiday newsletters<\/a> to get the latest on media, marketing and the future of TV.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>It\u2019s spring, and the cloud giants are raining heavily on the gardens of AI. Last week, Google\u2019s annual Cloud Next event was replete with AI-related updates ranging from content creation and personalization to new features for enterprise adoption. However, the tech giant also announced new partnerships for its ecosystem with startups like Lytics and Pantheon, [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-7794","post","type-post","status-publish","format-standard","hentry","category-media-entertainment"],"_links":{"self":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/7794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/comments?post=7794"}],"version-history":[{"count":0,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/7794\/revisions"}],"wp:attachment":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/media?parent=7794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/categories?post=7794"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/tags?post=7794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}