{"id":8024,"date":"2024-04-18T09:03:13","date_gmt":"2024-04-18T09:03:13","guid":{"rendered":"http:\/\/flwnet.com\/index.php\/2024\/04\/18\/research-briefing-buzzfeed-pivots-business-to-ai-media-and-tech-as-publishers-increase-use-of-ai\/"},"modified":"2024-04-18T09:03:13","modified_gmt":"2024-04-18T09:03:13","slug":"research-briefing-buzzfeed-pivots-business-to-ai-media-and-tech-as-publishers-increase-use-of-ai","status":"publish","type":"post","link":"http:\/\/flwnet.com\/index.php\/2024\/04\/18\/research-briefing-buzzfeed-pivots-business-to-ai-media-and-tech-as-publishers-increase-use-of-ai\/","title":{"rendered":"Research Briefing: BuzzFeed pivots business to AI media and tech as publishers increase use of AI"},"content":{"rendered":"<p><em>Interested in sharing your perspectives on the media and marketing industries? <a href=\"https:\/\/form.typeform.com\/to\/N3juwL?typeform-source=digiday.typeform.com#source=articletop\" target=\"_blank\" rel=\"noopener\">Join the Digiday research panel.<\/a><\/em><\/p>\n<p>In this week\u2019s Digiday+ Research Briefing, we examine\u00a0BuzzFeed\u2019s plans to pivot the business to an AI-driven tech and media company, how marketers\u2019 use of X and ad spending has dropped dramatically, and how agency executives are fed up with Meta\u2019s ad platform bugs and overcharges, as seen in recent data from Digiday+ Research.<\/p>\n<p><em>This is a member-exclusive article from Digiday. <a href=\"https:\/\/digiday.com\/media\/research-briefing-buzzfeed-pivots-business-to-ai-media-and-tech-as-publishers-increase-use-of-ai\/?utm_campaign=digidaydis&amp;utm_medium=rss&amp;utm_source=general-rss\">Continue reading it on digiday.com<\/a> and subscribe to continue reading content like this.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. In this week\u2019s Digiday+ Research Briefing, we examine\u00a0BuzzFeed\u2019s plans to pivot the business to an AI-driven tech and media company, how marketers\u2019 use of X and ad spending has dropped dramatically, and how agency executives are fed up with [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-8024","post","type-post","status-publish","format-standard","hentry","category-media-entertainment"],"_links":{"self":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/8024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/comments?post=8024"}],"version-history":[{"count":0,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/8024\/revisions"}],"wp:attachment":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/media?parent=8024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/categories?post=8024"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/tags?post=8024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}