{"id":8027,"date":"2024-04-18T09:03:14","date_gmt":"2024-04-18T09:03:14","guid":{"rendered":"http:\/\/flwnet.com\/index.php\/2024\/04\/18\/nba-cmo-henault-how-the-league-added-music-and-fashion-to-its-bench-strength-14\/"},"modified":"2024-04-18T09:03:14","modified_gmt":"2024-04-18T09:03:14","slug":"nba-cmo-henault-how-the-league-added-music-and-fashion-to-its-bench-strength-14","status":"publish","type":"post","link":"http:\/\/flwnet.com\/index.php\/2024\/04\/18\/nba-cmo-henault-how-the-league-added-music-and-fashion-to-its-bench-strength-14\/","title":{"rendered":"NBA CMO Henault: How the league added music and fashion to its bench strength"},"content":{"rendered":"

Day two of the Possible conference in Miami on April 16 is in the books, and among a series of interviews Digiday conducted with C-suite executives who took the stage, Tammy Henault, CMO of the NBA, shared some of the strategies that helped the association stand out from other pro sports leagues. <\/p>\n

Henault, who also oversees the WNBA and G League, cited the intersection of sports and culture that the professsional basketball league has cultivated as a means to growing its global fan base. <\/p>\n

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\u201c99 percent of our fans will never get the opportunity to watch a live game, so they will interact exclusively with us on our digital products and digital platforms,\u201d said Henault, who was attending her first Possible. \u201c[We have] 2.3 billion followers across our league team and player accounts \u2014 it\u2019s just massive the \u2026 share of volume of people we\u2019re able to reach at any given time. It\u2019s also fueled our global growth and fandom.\u201d<\/p>\n

Continue reading this article on digiday.com<\/a>. Sign up for Digiday newsletters<\/a> to get the latest on media, marketing and the future of TV.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Day two of the Possible conference in Miami on April 16 is in the books, and among a series of interviews Digiday conducted with C-suite executives who took the stage, Tammy Henault, CMO of the NBA, shared some of the strategies that helped the association stand out from other pro sports leagues. Henault, who also […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-8027","post","type-post","status-publish","format-standard","hentry","category-media-entertainment"],"_links":{"self":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/8027","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/comments?post=8027"}],"version-history":[{"count":0,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/8027\/revisions"}],"wp:attachment":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/media?parent=8027"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/categories?post=8027"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/tags?post=8027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}