NewsGuard, the news rating service, is adding more automation tools as it works to track misinformation efforts ahead of the 2024 elections.

For the debut of its “Election Misinformation Tracking Center,” NewsGuard has developed new AI-assisted tools for early detection of election-related misinformation. The tools, which debut yesterday, will be used across websites, social media platforms and video channels to help track false or misleading claims about elections. 

Although the company has used aspects of automation before now, previous tactics have been much more analog, according to Matt Skibinski, NewsGuard’s general manager. New elements include both internally built features using open-source tools and data from external partners including media monitoring startups like Meltwater and NewsWhip. Skibinski said NewsGuard also is seeing a higher percentage of misinformation made from manipulated media like doctored images and audio clips.

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