European Commission says ‘pay or consent’ model designed to comply with Digital Markets Act fails to do so
Mark Zuckerberg’s Meta has breached the EU’s new digital laws with an advertising model that charges users for ad-free versions of Facebook and Instagram, according to the European Commission.
Meta launched a “pay or consent” model last year in an effort to comply with the bloc’s data privacy rules, under which users pay a monthly fee for an ad-free version of Facebook or Instagram that does not use their personal data for advertising purposes. Users who do not pay consent, as part of the signing up process for the platforms, to their data being used to tailor personalised adverts that appear in their social media feeds.