July 16th  marks the launch of multichannel provider UKTV’s new Masterbrand ‘U’, which sees its free streaming service transition to U and its free-to-air channels become U&Dave, U&W, U&DRAMA and U&YESTERDAY.  Viewers will see the changes on air and across platforms, with all assets reflecting the new brand design system. To kick off the launch, UKTV has teamed up with legendary singer Cher for an advert that […]