Sponsored video promoted low-calorie diet without encouraging users to take medical advice, regulator rules
A post on Katie Price’s Instagram account has been banned by the UK’s advertising regulator for irresponsibly encouraging a low-calorie diet, while simultaneously failing to disclose it was an advert and making unauthorised weight loss claims.
The Instagram reel, a video shared on the model’s account in August 2023, depicts her making meals throughout the day and talking about her efforts to lose weight while repeatedly promoting the Skinny Food Co line of low-calorie meals.