The Rundown: How Amazon is wooing publishers to bolster its $50 billion ad business


Amazon Advertising’s revenue neared $47 billion last year, up from 24% compared to 12 months earlier, with analysts suggesting its media earnings growth now outpaces Facebook and Google. 

An eMarketer forecast maintains the e-commerce giant’s advertising revenue will top $67 billion by 2025, and earlier this week at Amazon Publisher Services’ summit, it revealed new features (it hopes) will help its edge closer to that number. 

Here, APS announced several new features spanning its full product suite with updated features for the cleanroom offering it first unveiled in beta last year, topping the bill at its New York City earlier this month. 

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.


Leave a Reply

Your email address will not be published. Required fields are marked *