A new report from Microsoft highlighted key challenges, opportunities and urgencies that come with protecting people from the dangers of AI-generated content.

On Tuesday, the company released new research about efforts to prevent harmful generative AI such as election-related misinformation and deepfake content. The 50-page white paper also sheds more light on people’s exposure to various types of AI misuse, their ability to identify synthetic content, and growing concerns about issues like financial scams and explicit content. The paper also offers suggestions for policy makers to consider as lawmakers look to craft new regulations around AI-generated text, images, video and audio.

The report published amid growing concerns about AI-generated content this election season. It also comes the same day as the U.S. Senate approved the Kids Online Safety Act (KOSA), which if passed could create new regulations for social networks, gaming platforms and streaming platforms including new content rules related to minors.

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