Data: Ad-supported streaming booms in Q2


Kantar, the marketing data and analytics company, has released its latest Entertainment on Demand (EoD) data and analysis on the global video streaming landscape. Kantar’s EoD study uncovers the following behaviours within the global VoD market between Apr to Jun 2024: Ad-supported streaming saw significant growth in Q2 2024, with AVoD increasing by 10 per […]


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