After promising growth in 2024 and early 2025, LinkedIn is doubling down on video with new tools and metrics.

As of yesterday, creators on LinkedIn are able to track the average watch time of their videos. LinkedIn rolled out the new video metric amid a range of new features — such as improved video search functionality and the introduction of full-screen vertical video on LinkedIn’s desktop version — intended to further improve video creators’ experience on the platform.

To learn more about LinkedIn’s decision to make average video watch times available to creators on the platform, Digiday spoke to LinkedIn vp of product Gyanda Sachdeva. Here are some of the key takeaways.

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