This week’s Media Briefing looks at media companies’ previous efforts to launch (or grow) their own social media platforms, in light of BuzzFeed’s plans to tackle big tech’s algorithms by creating its own social media site. Spoiler alert: few have tried, and even fewer have succeeded.

BuzzFeed’s latest pivot

LA Times owner’s new right-wing venture, The Bulwark’s profitability and more.

Can BuzzFeed tackle ‘SNARF‘ with an ‘Island’?

You read that right. BuzzFeed CEO Jonah Peretti published a nearly 3,000 word memo on Tuesday blaming tech platforms for “destroying” the internet by allowing “SNARF” content — which stands for “Stakes/Novelty/Anger/Retention/Fear” — to proliferate.

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