This week’s Media Briefing looks at the influx of GEO vendors promising publishers and brands better visibility in AI search — and why some in the industry are skeptical.

The GEO gold rush

Yahoo sells Engadget, AP says AI in newsroom is inevitable, and more.

Inside the GEO cottage industry

The race to show up in AI-generated summaries has sparked a new vendor boom — and not everyone is convinced it’s legit.

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