Creative data company Vidmob and TikTok have unveiled insights from a collaborative study to pinpoint the creative strategies – such as real people, direct connection, and brand integration – that propel success for brand advertising campaigns. More specifically, the research identifies the key visual and creative elements that significantly boost engagement and purchase intent within…

ITVX recorded its best ever quarter between January 1st and March 31st with 896 million streams across the service – an increase of 12 per cent on Q1 2023. This follows January’s record-breaking month with 328 million streams, more than any other month on ITVX or previously on ITV Hub, and February was just behind…

Full Disclosure: I write this piece without any pretence to journalistic objectivity. I ride a motorcycle, l love to do it, and I am a huge fan of motorcycle racing. Therefore, I wish Liberty Media all the best with their acquisition of Dorna, the organiser behind Moto GP and World Superbikes. Moto GP is the…

Warner Bros Discovery (WBD) has announced that Steven Miron and Steven Newhouse, both independent directors, have resigned from WBD’s Board of Directors, effective immediately. Miron and Newhouse resigned after the US Department of Justice informed them that it was investigating whether their service on the Board of Directors violated Section 8 of the Clayton Antitrust…

The Asia Video Summit, the marquee conference for the video industry, kicked off in Hong Kong this March, as part of the HK Entertainment Expo. The Summit opened with an overview on the state of video in Asia, and how scale had redefined the industry. Vivek Couto, Executive Director, Media Partners Asia, shared that the…

Cairo-based Nilesat reported a 12 per cent increase in profits for the year ended December 31st 2023. The company’s profits reached $43.754 million, compared to $38.967 million in 2022. Revenues from operations also increased by 2 per cent to $101.825 million, compared to $99.859 million in 2022. The announcement was made during the company’s general…

F1 owner Liberty Media is buying MotoGP. The €3.5bn deal will see Dorna Sports, the commercial and television rights holder of MotoGP, remain an independently run company included in Liberty Media’s Formula One Group tracking stock. Carmelo Ezpeleta, who has been CEO since 1994, will remain in his position and continue to run the business…

Amazon has announced that MGM+ has agreed a deal that will deliver Lionsgate and STARZ programming to customers in the UK. This is the third instalment in a series of content deals that MGM+ previously closed with Lionsgate for Europe and Latin America. Lionsgate+ subscribers who joined via Prime Video Channels in the UK will…

HBO Max, the streaming service from Warner Bros Discovery, is now available to all customers of the Movistar’s Ficción Total package, at no extra cost. Customers can enjoy HBO Max via direct access through the main Movistar Plus+ navigation and the on-demand service. HBO Max offers a selection of series, movies and special programmes from…

Ottawa-based satellite operator Telesat has reported it is under further pressure from its declining DTH video business but maintained its formal guidance for this year’s revenue and profit targets. However, the disappointing results sent its share price tumbling 11 per cent despite some optimism for the company’s transition to a LEO operator. April 1st brought…