Sockpuppet accounts launched a smear campaign after a book about Paul Kagame’s extraterritorial assassination campaign Paul Kagame understands the value of the visual image. He loves being snapped glad-handing a dignitary at the World Economic Forum in Davos – this month, it was Ukraine’s president, Volodymyr Zelenskiy. That’s only bettered by posing back home for…

It seems it’s not just big digital publishers like BuzzFeed and BDG looking to generative artificial intelligence tools as ways to streamline their sales process. Podcast networks, like Acast, iHeartMedia and Spotify, are also testing these tools to increase their outreach to prospective clients, expand the range of shows that fit a buyer’s brief and…

Sanofi is playing eco-detective to sniff out just how green its advertising really is. And no, this doesn’t sound like the usual corporate green spiel; the pharmaceutical giant appears to be actually strapping in for the heavy lifting in cutting emissions.  Prasad Sridhar, Sanofi’s head of media, spells it out: marketers there are doing more…

In its report published in October 2023, the UK House of Commons Welsh Affairs Committee called for the Six Nations rugby tournament to be included in Group A of the Listed Events Regime. The UK Government has explained that listing an event in Group A or B does not guarantee that it will be available free-to-air,…

Ahead of the upcoming Paris 2024 Olympic and Paralympic Games, PSB group France Télévisions has announced the January 23rd launch of first 4K full-time channel, France 2 UHD. It will be followed on July 10th by France 3 UHD, a part-time channel dedicated to special events. The two UHD signals, which are set to present…

The UK Government has recommended major reforms to help boost audience confidence in the BBC’s impartiality and complaints system, following the first Mid-Term Review. Launched at the halfway point of the BBC’s 11-year Royal Charter, the Mid-Term Review evaluates the effectiveness of the governance and regulatory arrangements introduced by the Charter in 2017, with recommendations…

If you asked publishers last summer which alternative identifiers presented the most promise for replacing third-party cookies, most would have responded with a fatigued shrug. But now some are able to quantify the cookie replacements’ revenue impact. In a test of Unified ID 2.0 — which was developed by The Trade Desk and is now…

Aliens and robots are both synonymous with sci-fi, but one marketing agency decided to design something more extraterrestrial to manifest its AI.  To show off its new AI platform, S4 Capital’s Media.Monks created an “Alien AI advisor” called Wormhole. With an aesthetic and personality inspired by the worm-like Annelids from “Men In Black,” Wormhole is…

MENA’s pay-TV revenues will fall by $1.6 billion (€1.46bn) between peak year 2016 and 2029, mainly as a result of the OTT push and widespread piracy, according to the Middle East and North Africa Pay-TV Forecasts report from analyst firm Digital TV Research. Pay-TV revenues for 20 MENA countries will drop by 43 per cent…

The latest Video Developer Report from streaming infrastructure provider Bitmovin reflects a turbulent economic year for the industry but one that is primed to seize many opportunities for growth in 2024. Opportunities and challenges This year’s Video Developer Report saw advertising (36 per cent) identified as the greatest opportunity for growth by video developers. Additionally,…