More than a third (34 per cent) of subscribers in East Asia now sign up to services exclusively via third-party bundles and offers — a growing trend of bundling that is already significantly higher than in the US (20 per cent), Latin America (21 per cent) or even Europe (30 per cent). In Japan, nearly…

Advertisers often express brand safety concerns around aligning their ads with traditional news content – like politics or the economy – even on trusted news sites. As a result, media platform Teads investigated whether advertising near traditional versus soft news content impacted attention, brand outcomes and perceptions. This comes at a critical time for advertisers,…

ITV Studios and Tokyo Broadcasting System Television (TBS) are partnering to create a Ninja Warrior FAST channel dedicated to programming from around the world. The deal is a first, both in terms of ITV Studios’ first FAST channel creation for third party IP as well as TBS’s first foray into FAST. Brokered by Bellon Entertainment…

TiVo has published its Q2 2024 Video Trends Report which reveals that US consumers are pulling back on entertainment spending as the industry works to rebalance and bundle its current entertainment offerings. In 2020, entertainment consumption and spending surged as the pandemic limited consumer activities outside of the home. Now the pendulum is swinging back…

To mark Black History Month, Channelbox has launched two new channels from Africa: Nigbati and 4ACETV, available on Freeview UK channel 271.   4ACETV embraces the rich contributions of Black artists and musicians, celebrating their influence across genres like Afrobeat, Grime and RNB. The channel highlights diverse musical expressions and also serves as a reminder of the vital role…

Omdia insights into 5G technology forecasts that 5G RedCap (Reduced Capability) will surge by 66 per cent CAGR to reach 963.5 million connections by 2030. These findings highlight the growing influence of 5G technology on IoT (Internet of Things) use cases, as well as the industry’s increasing readiness for RedCap and eRedCap solutions. As 4G…

Kantar Media, the specialist in audience measurement and data, has announced that Prime Video has joined its Cross-Platform View service in Spain, which delivers audience insights across linear and streaming on-demand services. “We are delighted to welcome Prime Video to the growing list of clients who find value in our expanding range of solutions,” commented Antonio Wanderley, CEO…

A record 37 broadcasters will showcase the Qatar Prix de l’Arc de Triomphe on October 6th live from ParisLongchamp Racecourse, seeing the global audience treble over a three-year period. HBA Media, France Galop’s global horse racing distribution partner, has secured a record number of international broadcasters for the 103rd running of the famous fixture through…

Vodafone Pay Monthly mobile customers in the UK can now add DAZN, the sports streaming platform, to their plan at a discounted fee. The DAZN Flexible Pass usually costs £24.99 a month, but Vodafone Pay Monthly mobile customers can claim 40 per cent off for two months, paying £14.99 a month instead. DAZN offers sports…

In celebration of the first day of autumn, Trade body the Audiovisual Anti-Piracy Alliance (AAPA) has published its first Manifesto. The document aims to recognise past efforts of EU legislators when it comes to content protection and the fight against copyright infringement, whilst admitting that more can and should be done to address this growing…