Audience measurement specialist Nielsen has shared a number of key enhancements to its currency methodology before the new broadcast TV season. It says that together, these updates make Big Data + Panel currency measurement more accurate than ever before. As with all of the recent Nielsen measurement innovations, the goal is for more accurate ratings…

Goldman Sachs talks about ‘The Second Space Age’ Investment bank Goldman Sachs’s Global Institute has issued a report which talks about The Second Space Age, and how markets, technology and power are reshaping the final frontier. The report values the space industry as being worth $1.8 trillion (€1.5trn) by 2035. The report says: “Space is…

This week’s Media Briefing looks at the emerging race to measure and attribute ads served to AI agents — and why the industry is still far from agreeing on a standard way to do so. The AI attribution problem Forbes fires editor for $6 million payment, Taboola takes over NBC News’ programmatic display ads business,…

Earlier this year, YouTube made a major infrastructure play to help iron out the operational layer of the creator economy. In the last week, the platform announced two major changes that will affect how creators are monetized and measured. On August 24, YouTube will change how it counts views, registering a video view from the…

The Connection Project has published Connected, a report backed by Britain’s major banks, broadcasters, telecoms operators and leading charities, which argues that digital participation is not a peripheral issue, but central to growth, entertainment, public services and opportunity. The report highlights that full-fibre broadband alone could add £73 billion (€85.3bn) to UK productivity; digital transformation…

Zixi, a leader in live video delivery and workflow orchestration, has announced its first direct deployment in Mauritius with the MTC Jockey Club (MTCJC), a wholly owned subsidiary of the Mauritius Turf Club, carries forward more than two centuries of racing tradition at the iconic Champ de Mars racecourse in Port Louis. The deployment marks…

Arturo Béjar, former Meta safety engineer, tells jury tech company was aware of products’ potential harm to children Meta has taken a “don’t ask, don’t tell” strategy when it comes to the safety of children on its social media platforms, according to a whistleblower who testified during a landmark trial against the company on Tuesday…

Arturo Béjar, former Meta safety engineer, tells jury tech company was aware of products’ potential harm to children Meta has taken a “don’t ask, don’t tell” strategy when it comes to the safety of children on its social media platforms, according to a whistleblower who testified during a landmark trial against the company on Tuesday…

Arturo Béjar, former Meta safety engineer, tells jury tech company was aware of products’ potential harm to children Meta has taken a “don’t ask, don’t tell” strategy when it comes to the safety of children on its social media platforms, according to a whistleblower who testified during a landmark trial against the company on Tuesday…

Arturo Béjar, former Meta safety engineer, tells jury tech company was aware of products’ potential harm to children Meta has taken a “don’t ask, don’t tell” strategy when it comes to the safety of children on its social media platforms, according to a whistleblower who testified during a landmark trial against the company on Tuesday…