The Spark, a song created by a group of nine-to-12-year-olds including refugees, has amassed 8.6m views It is called The Spark and has been declared the song of the summer – a viral sensation from a group of children in Ireland who filmed the video in a day. Since launching on 15 May, the song…

Amazon’s pitch to the market has traditionally relied on its ability to appeal to Madison Avenue’s rational side, with sales decks that heavily emphasize data targeting and demonstrable ROI. However, earlier this week, at its upfront debut, Amazon added some showbiz glamor to the pitch with the unveiling of multiple pieces of programming, which some…

Amazon’s pitch to the market has traditionally relied on its ability to appeal to Madison Avenue’s rational side, with sales decks that heavily emphasize data targeting and demonstrable ROI. However, earlier this week, at its upfront debut, Amazon added some showbiz glamor to the pitch with the unveiling of multiple pieces of programming, which some…

Netflix has confirmed it will be the global home of the NFL’s two Christmas Day marquee games this year – and will also serve up at least one holiday game on Christmas Day 2025 and 2026 as part of a three-season deal. Netflix has been playing ball with the NFL for a couple of years…

Nielsen has ranked Walt Disney as the biggest distributor of content for broadcast, cable and streaming. YouTube was at #2 followed by NBCUniversal, Paramount Global and Warner Bros Discovery. Netflix was fifth. Disney assets include broadcast network ABC, ESPN and streamers Disney+ and Hulu. The rankings reflect share of television usage in April. “It’s vital…

A small but growing group of extreme power users is contributing to a steady rise in upstream consumption in broadband cable networks, according to the latest edition of the OpenVault Broadband Insights (OVBI) report. Extreme power users of 5TB or more per month consume almost 1TB – 956GB, on average – of upstream bandwidth per…

Amazon presented its inaugural upfront to advertisers on May 14th at New York’s Pier 36, showcasing its Prime Video streaming service – which it boasted has a monthly ad-supported reach of 200 million+ worldwide – with help from some of the biggest names in film, television and sports. Stars from Amazon MGM Studios, Prime Video…

The Roast of Tom Brady claimed the #1 spot on Netflix’s English TV List in the week commencing May 6th, racking up 13.8 million views. The comedy special first aired on May 5th as a live event during the Netflix is a Joke Fest. Another live event from the Fest also continued to draw big…

Insight TV, the millennial-focused channel operator, has strengthened its international reach by launching three FAST channels on the VIDAA Smart TV platform across the UK, Benelux, Poland, Germany, the US, Canada and Australia. VIDAA users will now be able to watch content and channels devoted to Millennial and Gen-Z audiences. Insight TV FAST channels and…

Shares of Paramount Global fell more than 7 per cent on May 14th after news broke that Sony Pictures is rethinking its bid for the US media giant. “People close to the situation that I’ve been speaking to of late indicate that the likelihood of a bid, at least for the full company, seems to…