Amazon’s pitch to the market has traditionally relied on its ability to appeal to Madison Avenue’s rational side, with sales decks that heavily emphasize data targeting and demonstrable ROI. However, earlier this week, at its upfront debut, Amazon added some showbiz glamor to the pitch with the unveiling of multiple pieces of programming, which some…

Amazon’s pitch to the market has traditionally relied on its ability to appeal to Madison Avenue’s rational side, with sales decks that heavily emphasize data targeting and demonstrable ROI. However, earlier this week, at its upfront debut, Amazon added some showbiz glamor to the pitch with the unveiling of multiple pieces of programming, which some…

Netflix has confirmed it will be the global home of the NFL’s two Christmas Day marquee games this year – and will also serve up at least one holiday game on Christmas Day 2025 and 2026 as part of a three-season deal. Netflix has been playing ball with the NFL for a couple of years…

Nielsen has ranked Walt Disney as the biggest distributor of content for broadcast, cable and streaming. YouTube was at #2 followed by NBCUniversal, Paramount Global and Warner Bros Discovery. Netflix was fifth. Disney assets include broadcast network ABC, ESPN and streamers Disney+ and Hulu. The rankings reflect share of television usage in April. “It’s vital…

A small but growing group of extreme power users is contributing to a steady rise in upstream consumption in broadband cable networks, according to the latest edition of the OpenVault Broadband Insights (OVBI) report. Extreme power users of 5TB or more per month consume almost 1TB – 956GB, on average – of upstream bandwidth per…

Amazon presented its inaugural upfront to advertisers on May 14th at New York’s Pier 36, showcasing its Prime Video streaming service – which it boasted has a monthly ad-supported reach of 200 million+ worldwide – with help from some of the biggest names in film, television and sports. Stars from Amazon MGM Studios, Prime Video…

The Roast of Tom Brady claimed the #1 spot on Netflix’s English TV List in the week commencing May 6th, racking up 13.8 million views. The comedy special first aired on May 5th as a live event during the Netflix is a Joke Fest. Another live event from the Fest also continued to draw big…

Research from Aluma Insights finds that pay-TV subscribers are far more inclined than non-subscribers to sign up for the Disney/ESPN, Fox and Warner Bros Discovery (DFW) sports bundle when it launches. One-in-five US pay-TV subscribers are at least moderately inclined to sign up for the DFW bundle, double the rate of those without pay TV.…

One in four American subscribers (29 per cent) will sign up to a new streaming service to watch the Olympic Games this July. For those who already pay for at least one ‘SportsVoD’ streaming platform, this figure jumps to a massive 66 per cent. That’s according to the latest research from subscription Super Bundling provider…

Google’s vision for a world assisted by AI became more clear on yesterday as the tech giant announced a wide range of updates for its generative AI capabilities across various software and hardware devices.  At its annual developer conference Google I/O, the company debuted ways to use AI agents for everything from searching online and…