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The stalemate of sustainability: Who holds the responsibility of cutting carbon from digital ads?
As Earth Day 2024 is marked today, finger pointing is still prevailing over taking action in the effort to make digital advertising more sustainable. Publishers say there is only so much supply path optimization they can do before it impacts their revenue. Meanwhile advertisers and brands say they can only shift budgets so far towards…
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How much is Possible’s future in Michael Kassan’s hands?
The second installment of marketing, media and tech tentpole aspirant Possible 2024 wrapped up last week, and for all intents and purposes it appeared to avoid the sophomore slump that often accompanies year-two efforts. Attendance was up more than 1,000 over 2023 to hit 3,600, and by and large attendees felt they were able to…
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AI Briefing: How AI misinformation affects consumer thoughts on elections and brands
For nearly a decade, brand safety has been the ad world’s white whale — constantly evading the harpoon of those looking to steer clear of dangerous or salacious content. But the proliferation of generative AI has conjured up an even scarier kind of monster: a multi-headed hydra. The fight is already on. To boost its…
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Manchester women: filmed by voyeurs and stalked online
Two friends tell their story for National Stalking Awareness Week, as police bring in new powers to protect victims Maddy Laing and Phoebe Collin had not seen the camera pointing at them as they walked down a busy Manchester street last April. It was a warm spring day and the women were wearing brightly coloured…
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Manchester women: filmed by voyeurs and stalked online
Two friends tell their story for National Stalking Awareness Week, as police bring in new powers to protect victims Maddy Laing and Phoebe Collin had not seen the camera pointing at them as they walked down a busy Manchester street last April. It was a warm spring day and the women were wearing brightly coloured…
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Manchester women: filmed by voyeurs and stalked online
Two friends tell their story for National Stalking Awareness Week, as police bring in new powers to protect victims Maddy Laing and Phoebe Collin had not seen the camera pointing at them as they walked down a busy Manchester street last April. It was a warm spring day and the women were wearing brightly coloured…
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Manchester women: filmed by voyeurs and stalked online
Two friends tell their story for National Stalking Awareness Week, as police bring in new powers to protect victims Maddy Laing and Phoebe Collin had not seen the camera pointing at them as they walked down a busy Manchester street last April. It was a warm spring day and the women were wearing brightly coloured…
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Manchester women: filmed by voyeurs and stalked online
Two friends tell their story for National Stalking Awareness Week, as police bring in new powers to protect victims Maddy Laing and Phoebe Collin had not seen the camera pointing at them as they walked down a busy Manchester street last April. It was a warm spring day and the women were wearing brightly coloured…
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Manchester women: filmed by voyeurs and stalked online
Two friends tell their story for National Stalking Awareness Week, as police bring in new powers to protect victims Maddy Laing and Phoebe Collin had not seen the camera pointing at them as they walked down a busy Manchester street last April. It was a warm spring day and the women were wearing brightly coloured…
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Manchester women: filmed by voyeurs and stalked online
Two friends tell their story for National Stalking Awareness Week, as police bring in new powers to protect victims Maddy Laing and Phoebe Collin had not seen the camera pointing at them as they walked down a busy Manchester street last April. It was a warm spring day and the women were wearing brightly coloured…