Amazon’s pitch to the market has traditionally relied on its ability to appeal to Madison Avenue’s rational side, with sales decks that heavily emphasize data targeting and demonstrable ROI. However, earlier this week, at its upfront debut, Amazon added some showbiz glamor to the pitch with the unveiling of multiple pieces of programming, which some…

Amazon’s pitch to the market has traditionally relied on its ability to appeal to Madison Avenue’s rational side, with sales decks that heavily emphasize data targeting and demonstrable ROI. However, earlier this week, at its upfront debut, Amazon added some showbiz glamor to the pitch with the unveiling of multiple pieces of programming, which some…

Netflix has confirmed it will be the global home of the NFL’s two Christmas Day marquee games this year – and will also serve up at least one holiday game on Christmas Day 2025 and 2026 as part of a three-season deal. Netflix has been playing ball with the NFL for a couple of years…

Nielsen has ranked Walt Disney as the biggest distributor of content for broadcast, cable and streaming. YouTube was at #2 followed by NBCUniversal, Paramount Global and Warner Bros Discovery. Netflix was fifth. Disney assets include broadcast network ABC, ESPN and streamers Disney+ and Hulu. The rankings reflect share of television usage in April. “It’s vital…

A small but growing group of extreme power users is contributing to a steady rise in upstream consumption in broadband cable networks, according to the latest edition of the OpenVault Broadband Insights (OVBI) report. Extreme power users of 5TB or more per month consume almost 1TB – 956GB, on average – of upstream bandwidth per…

Amazon presented its inaugural upfront to advertisers on May 14th at New York’s Pier 36, showcasing its Prime Video streaming service – which it boasted has a monthly ad-supported reach of 200 million+ worldwide – with help from some of the biggest names in film, television and sports. Stars from Amazon MGM Studios, Prime Video…

The Roast of Tom Brady claimed the #1 spot on Netflix’s English TV List in the week commencing May 6th, racking up 13.8 million views. The comedy special first aired on May 5th as a live event during the Netflix is a Joke Fest. Another live event from the Fest also continued to draw big…

Shares of Paramount Global fell more than 7 per cent on May 14th after news broke that Sony Pictures is rethinking its bid for the US media giant. “People close to the situation that I’ve been speaking to of late indicate that the likelihood of a bid, at least for the full company, seems to…

Comcast has announced it will launch a new bundled streaming offering in the US giving subscribers access to content from Apple TV+, Peacock and Netflix in one place. Speaking at MoffettNathanson’s 2024 Media, Internet and Communications Conference, Comcast CEO Brian Roberts revealed the bundle will be called StreamSaver and will be sold at “a vastly…

The 2024 men’s UEFA finals, exclusively live on TNT Sports, will be available for anyone to watch for free on discovery+. Kicking off with the UEFA Europa League final on May 22nd, Bayer Leverkusen will take on Atalanta at the Dublin Arena. Olympiacos will then play Fiorentina in the UEFA Europa Conference League Final on…