SkyShowtime and Paramount Advertising International have announced an exclusive deal for Paramount to handle SkyShowtime’s advertising sales across all of its markets. Through this partnership, SkyShowtime and Paramount’s global ad sales business will provide advertisers with unified access to premium advertising in 20+ European markets. SkyShowtime’s new Standard with Ads plan will be available from…

The long-running legal battle between SES and Intelsat over more than $400 million (€375.2m) which SES is claiming out of the sum received by Intelsat from the FCC’s compensation scheme for the reuse of C-band, has been postponed. A hearing initially set for April 24th has now been rescheduled for July 17th. SES is arguing…

As Earth Day 2024 is marked today, finger pointing is still prevailing over taking action in the effort to make digital advertising more sustainable.  Publishers say there is only so much supply path optimization they can do before it impacts their revenue. Meanwhile advertisers and brands say they can only shift budgets so far towards…

The second installment of marketing, media and tech tentpole aspirant Possible 2024 wrapped up last week, and for all intents and purposes it appeared to avoid the sophomore slump that often accompanies year-two efforts. Attendance was up more than 1,000 over 2023 to hit 3,600, and by and large attendees felt they were able to…

For nearly a decade, brand safety has been the ad world’s white whale — constantly evading the harpoon of those looking to steer clear of dangerous or salacious content. But the proliferation of generative AI has conjured up an even scarier kind of monster: a multi-headed hydra. The fight is already on. To boost its…

An independent report commissioned by the EBU from Oxford Economics estimates that the economic impact of public service media (PSM) sports broadcasting contributed €4.9 billion to Europe’s GDP and supported over 60,000 jobs in 2022. The findings include direct contributions from content production and broadcasting and significant indirect and induced impacts due to supply chain…

Two friends tell their story for National Stalking Awareness Week, as police bring in new powers to protect victims Maddy Laing and Phoebe Collin had not seen the camera pointing at them as they walked down a busy Manchester street last April. It was a warm spring day and the women were wearing brightly coloured…

Two friends tell their story for National Stalking Awareness Week, as police bring in new powers to protect victims Maddy Laing and Phoebe Collin had not seen the camera pointing at them as they walked down a busy Manchester street last April. It was a warm spring day and the women were wearing brightly coloured…

Two friends tell their story for National Stalking Awareness Week, as police bring in new powers to protect victims Maddy Laing and Phoebe Collin had not seen the camera pointing at them as they walked down a busy Manchester street last April. It was a warm spring day and the women were wearing brightly coloured…

Two friends tell their story for National Stalking Awareness Week, as police bring in new powers to protect victims Maddy Laing and Phoebe Collin had not seen the camera pointing at them as they walked down a busy Manchester street last April. It was a warm spring day and the women were wearing brightly coloured…