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Why LinkedIn is spotlighting the average watch time metric to support its video push
After promising growth in 2024 and early 2025, LinkedIn is doubling down on video with new tools and metrics. As of yesterday, creators on LinkedIn are able to track the average watch time of their videos. LinkedIn rolled out the new video metric amid a range of new features — such as improved video search…
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Data: Long-form content takes 73% of YouTube US viewing time
Consumption of long-form content on YouTube is rising rapidly in the US, accounting for 73 per cent of all viewing time on the platform by the end of October 2024, according to research by Digital i, a provider of cross-platform streaming data and analysis. Findings showed that average viewing time spent by US YouTube users…
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Cuts at Kudelski
Kudelski Group has announced what is has referred to as “the transformation of its operational structure”. This follows the recent divestment of Skidata (ski pass business) and fits the group’s ongoing effort to strengthen its core digital security business. Kudelski Group said it aims to concentrate on its advanced security solutions, “refine its global go-to-market…
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Research: 65% of US plans to watch Super Bowl LIX
Attest, a New York-based consumer research platform, has published research on how Americans plan to tune-in to Super Bowl LIX on February 9th. Looking back, last year’s Super Bowl gained widespread attention for more than just football, especially with pop star Taylor Swift’s attendance and potential impact on viewership, while online conversations swirled about the…
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Disney Q1 revenue up 5%; Disney+ subs dip
The Walt Disney Company has reported revenues increased 5 per cent year-on-year in Q1 to $24.7 billion (€23.7bn). Operating income rose 31 per cent from a year earlier to $5.1 billion. The company reported 178 million combined Disney+ and Hulu subscriptions, an increase of 0.9 million vs Q4 fiscal 2024. However, Disney+ subscribers were at…
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Openreach, Nokia 50Gbps fibre test
UK digital infrastructure provider Openreach and Nokia have successfully tested the UK’s first live 50 Gigabits per second (Gbps) broadband connection. The technology promises to deliver speeds twenty times faster than the fastest broadband services available today in UK. During a field test conducted from a residential property in Ipswich, the new Nokia ’50G PON’…
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Report: Social media increasingly important for brand discovery
Meltwater, a specialist in media, social and consumer intelligence, and We Are Social, the socially-led creative agency, have released Digital 2025, their latest annual report on social media and digital trends worldwide. Digital 2025 shows that AI’s momentum is accelerating, social media is increasingly important for brand discovery, and ad spend has increased significantly across digital, social…
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Report: Starlink shines in Europe
While Europe may not represent the largest market for satellite solutions compared to other large landmass regions with lower fibre density and a greater share of the population living in rural areas, low Earth orbit (LEO) constellations have emerged as an important part of the connectivity toolkit in the region. SpaceX’s Starlink has secured a…
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Free Starz offer on YouTube TV
Starz and YouTube have partnered to offer 30 days of access to Starz’s library of programming included with a subscription to YouTube TV and through YouTube Primetime Channels. This promotion, available for new and existing customers, is available in the US from now until April. Starz and YouTube recently extended their partnership through a multi-year…
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StackAdapt raises $235m
StackAdapt, the AI-powered programmatic advertising platform, has announced a $235 million (€226.4m) equity funding round. Led by Teachers’ Venture Growth (TVG), the investment arm of the Ontario Teachers’ Pension Plan, the round also saw participation from Intrepid Growth Partners and four other investors. This funding values StackAdapt at approximately $2.5 billion, with annual revenues of…