This week’s Media Briefing looks at the emerging race to measure and attribute ads served to AI agents — and why the industry is still far from agreeing on a standard way to do so.

The AI attribution problem

Forbes fires editor for $6 million payment, Taboola takes over NBC News’ programmatic display ads business, and more.

The AI attribution problem

As publishers and advertisers determine how to put ads in front of a new kind of audience — AI agents, not humans — they’re running into a familiar problem: how do you know whether an ad actually worked?

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