Category: Media & Entertainment

  • Data: Bluey tops YouTube and streaming in US

    Australian animated hit Bluey was the most widely watched pre-school title on YouTube in the US in 2024, according to research from Digital i. Data shows that content from the official Bluey YouTube channel was watched by 24 per cent of US accounts in households where 0-5 year olds are present between December 1st 2023…

  • Forecast: Netflix in Australia’s top 3 ad-supported streamers by 2027

    Forecasts from Ampere Analysis predict that Netflix is set to become the third-largest ad-supported streaming service in Australia by 2027. Ampere expects that the global streamer will generate north of A$150 million (€90.2m) in advertising revenue in Australia in 2027. Broadcaster-run streaming services 7Plus and 9Now will be the only professional streaming services to earn…

  • Media Briefing: Some podcast execs are not won over by Spotify’s video efforts yet

    This week’s Media Briefing looks at why podcast organizations and publishers that are doing more video podcast production are primarily focused on YouTube. Podcast execs expanding their video production efforts aren’t won over by Spotify’s push into video yet, and are focusing their video podcast distribution on YouTube. BuzzFeed mulls building its own social media…

  • Sky Kids unveils new slate and returning favourites

    Sky Kids has unveiling a slate of new original shows and returning favourites at this year’s Kidscreen Summit. The new lineup includes: New original series, Funny Talking Animals, that combines real wildlife footage, state-of-the-art animation, and the candid voices of young children. With narration from comedian and TV personality Iain Stirling, the series is set…

  • MSSA 5GAA collaborate

    The Mobile Satellite Services Association (MSSA) and the 5G Automotive Association (5GAA) have announced an alliance to advance global collaboration in the integration of terrestrial and non-terrestrial networks (NTNs), particularly focusing on Direct-to-Device (D2D) and IoT services. The collaboration agreement establishes a framework for cooperation in areas such as technological research and development, spectrum management,…

  • Netflix raises UK prices

    Netflix has raised its subscription prices in the UK, with an increase imposed on every price plan effective immediately. The move comes just days after the streaming platform rolled out similar price hikes in the US, Argentina and Portugal. In the UK, the Standard with Ads plan now costs £5.99 per month (up from £4.99).…

  • Spain: Prime leads SVoD with Netflix growing fast

    Prime Video leads the Spanish SVoD market with a share 72 per cent (up 4.7 per cent) with Netflix on its heels with 67.4 per cent – seeing 7.2 per cent growth in the last quarter – according to GECA citing Kantar data. Disney+ is third in the market with a share of 34 per…

  • AI ads all over Super Bowl

    OpenAI, the maker of ChatGPT, is to debut its first TV commercial during the 2025 Super Bowl, according to the WSJ. This would mark OpenAI’s first venture into commercial advertising. In 2024, Google promoted its AI capabilities during the Super Bowl. Google plans to go again but is said to be re-editing after it showed…

  • UK 2024 production spend £4.7bn

    Official film and high-end TV (HETV) production statistics from the British Film Institute (BFI) show that production in the UK continues to generate billions for the UK economy. Recovering from the global impact of 2023’s US SAG-AFTRA and WGA strikes, inward investment spend in the UK generated by film and HETV production during 2024 reached…

  • Report: Live events the new battleground of audience engagement

    Samba TV, a specialist in AI technology for media analytics, has released its State of Viewership Report for the second half of 2024, analysing 51 billion hours of linear and streaming TV consumption in the US to uncover key trends and emerging opportunities shaping the future of television and advertising. The report highlights a surge…